At Axle Impact Studio, we believe in the transformative potential of experience design—a concept that transcends aesthetics and logistics to foster meaningful interactions aimed at lasting social impact. The art of gathering—be it conferences, donor engagements, or community convenings—is central to driving change. Viewing these events merely as "event planning" does a disservice to both organizational objectives and societal progress.
This perspective aligns with insights from Harvard Business Review and the work of Priya Parker, particularly her book The Art of Gathering. Both emphasize that how we come together profoundly influences the outcomes of our collective endeavors. Whether convening philanthropists, creatives, or community leaders, designing these interactions is crucial to the success of our missions.
Too often, gatherings are reduced to logistical exercises—securing venues, arranging catering, and managing schedules. However, as highlighted in Harvard Business Review's article "Why Design Thinking Works," approaching design as a social technology can counteract biases and transform engagement processes. Similarly, Priya Parker, in The Art of Gathering, argues for a human-centered approach that fosters meaningful, memorable experiences, challenging the conventional norms of gathering.
Parker emphasizes that the purpose of a gathering should be clear and intentional. Every detail, from the setting to the interactions, should be crafted to encourage connection, inspire dialogue, and provoke new ways of thinking. She suggests that many events are "unconsciously planned," focusing on comfort and familiarity rather than the potential for transformative experiences.
This approach aligns with the concept of "Design Thinking," which Harvard Business Review describes as a mindset and approach to problem-solving and innovation anchored around human-centered design. It gained prominence after Tim Brown, CEO of IDEO, published an article on the topic, highlighting the importance of empathy and user-centric solutions in the design process.
For gatherings to transcend their transactional nature and become catalysts for social change, thoughtful curation is essential. Parker highlights that hosts should facilitate logistics and actively design experiences that encourage engagement, vulnerability, and deep reflection among participants. This approach fosters genuine connections and aligns with the "Competing on Social Purpose" concept, where companies tie their social aspirations to their growth strategies, creating shared value for both business and society.
At Axle Impact Studio, we apply this philosophy by designing immersive, participatory experiences that invite attendees to engage deeply. Through interactive workshops and facilitated discussions, we create spaces where participants feel personally connected and involved, understanding that real change requires active participation. This approach engages attendees and drives meaningful action that extends beyond the event itself.
How we engage donors is another area where experience design plays a pivotal role. Traditional donor engagement often focuses on transactions—soliciting funds without fostering more profound relationships. However, when donor engagement is designed as a process of co-creation and shared visioning, it becomes a powerful catalyst for social change. Parker notes that successful gatherings create moments of vulnerability, connection, and deep reflection, crucial in building long-term relationships.
Organizations can build trust and encourage collaboration among donors, community leaders, and other stakeholders by designing gatherings that foster genuine relationships and align participants with a shared vision. This approach transforms donors from passive supporters to active change-makers, amplifying the impact of philanthropic efforts.
The true power of experience design in social change lies in its ability to shape the collective consciousness. Intentionally inclusive, participatory, and reflective gatherings can shift societal norms, create collective momentum, and mobilize action toward common goals. This aligns with the "Creating Shared Value" concept, where businesses address social issues in ways that benefit society and their bottom line.
At Axle Impact Studio, we recognize this potential and approach every gathering as an opportunity to build a more connected world. By focusing on the human experience and designing events that encourage empathy, collaboration, and action, we aim to create spaces that catalyze social transformation. This approach ensures that our gatherings not only meet organizational objectives but also contribute positively to societal progress.
As we continue to confront the most pressing challenges of our time, it's evident that experience design will be a critical tool in shaping the future of social change. By reimagining how we gather, we can create spaces that inspire new ideas, foster deeper connections, and drive action. Whether organizing a conference, a donor event, or a community gathering, the design of the experience will significantly influence its impact on individuals and society.
At Axle Impact Studio, we are committed to creating intentional, impactful, and transformative spaces. Experience design is not just about aesthetics; it's about creating conditions for real, lasting change. By embracing this approach, we can rethink how we gather and work together to make a meaningful difference in our collective consciousness.
For a deeper exploration of Priya Parker's insights on gathering, you might find this talk insightful:
.svg)