Renewing an 80-year legacy.
- Category Narrative Strategy & Design
- Client Center for Innovation and Entrepreneurship, United Negro College Fund
- Start Date 21 April 2023
- Handover 05 May 2023
Opportunity
- The UNCF Center for Innovation and Entrepreneurship (CIE) is a new organization well-positioned for generational impact. Before its official launch, the center sought to refresh and refine its brand language and identity. CIE needed to appeal to college students potentially interested in their programs/community and donors who could sustain their efforts. Our approach balanced recognition and acknowledgment of an 80-year history while responding to the realities of market demands.
Approach
+ Prime team on narrative strategy
+ Analyze community data
+ Define user personas
+ Uncover team perspectives
+ Clarify a future vision
+ Develop brand identity, copy, deck and collateral
- Miro
- Canva
- Midjourney
